Fruits de mer du Québec was the brainchild of entrepreneurs Dary Côté and Denis Fortin, proud of the fish from their Gaspésie.
Dary Côté could never get the Gaspésie out of his mind. At the age of 16, he left his native region to settle in Montreal and pursue a career in the construction industry. For a long time, the entrepreneur travel back and forth between the metropolis and the village where he grew up. Each time, he brought back fish caught in the Gaspésie in his luggage.
Surprised not to see any Gaspesian fish or seafood on the shelves of Montreal’s major supermarkets, Dary Côté made a commitment to introduce Canadians to the foods that Gaspesians eat. To do so, he created the company Seafood Canada. In light of its success, he joined forces with an old friend and entrepreneur, Denis Fortin.
Easily recognized products
Gaspésie fish and seafood are easy to find. They are available in Gaspésie’s wooden display and meticulously designed by Dary Côté. Why wood? The carpenter reminds us that fishing and the forest industry remain two strong symbols of his Gaspésie. Each display carries the Seafood Canada logo in addition to projecting photos of this wonderful corner of the country on a screen.
The catches, deposited in the displays, came straight from the waters of the Gaspésie, the North Shore and the Magdalen Islands. Côté and Fortin are adamant. The fish and seafood from these three regions are distinguished by their taste and the firmness of their flesh. To what are these characteristics attributable? To the limpidity of the water of the St. Lawrence River and its falling mercury, entrepreneurs say.